![]() “We get to create this incredible space with world class beer, for people we'll know on a first name basis. Those are the people that drive your success, because they can really appreciate what you are doing,” Couch said. “I love having a location where we'll get to see a lot of regulars who live within walking distance of our space. Fan favorites like Hop Devil and Prima Pils have been satisfying thirsty Austinites for years, long before Couch ever set foot in the city himself. Then I went down to Austin for three days and fell in love with the city immediately.”ĭistributed to 35 states and nine countries, Couch and his colleagues have worked hard to create great beer that is enjoyed all over the world. “A few months ago I met Christian, and as we talked about the plans and how they wanted approach brewing, it fit extremely well personality wise and the concept was perfect. ![]() This is everything I wanted it to be,” Couch said. He also helped design, install and achieve Victory’s signature consistency on a massive new 200-barrel brewhouse-valuable experience for a new company opening a startup brewery from scratch. “We knew we needed someone like Matt on our team, and we got the guy we wanted.”Īs brewing manager at Victory, Couch helped guide research and development, recipe formulation and special projects-like planting their own experimental hop yard (a messy project he tackled alongside his girlfriend Alexis Grieco, who also worked for Victory). ![]() “Matt’s experience at Victory is impressive, but as we talked to the people who have worked with him, for him, and over him, we kept hearing the same thing-Matt isn't just an amazing brewer, he is also a great person. “We feel like Matt is a rising star in the brewing world.” says Lazarus founder Christian Cryder. Yet with coffee, a kitchen, and 16 house taps at his disposal, he inherits an opportunity that would be the envy of many large production breweries: Couch gets to create the taproom of his dreams, with a wide range of eclectic beers designed exclusively for local patrons. When the brewery opens this fall, Couch will take the helm of a 10-barrel system that produces a mere 1500 barrels of beer annually. Lazarus Brewing is located on the corner of East Sixth and Chicon (across the street from Whisler's). Now Couch gets to tackle a new challenge: launching a small-batch, pints-on-premise brewery specifically designed for Austin’s increasingly savvy craft beer scene. It is a major change, but one he is looking forward to. A significant part of his job has been managing growth without sacrificing quality. ![]() Over the past five years, Couch has helped Victory expand its reputation as one of the top craft breweries in America (ranked 26th last year in total sales volumes among all craft brewers). welcomes Matt Couch of Victory Brewing as it’s new brewmaster. I Luv Video - which the owner of the campus coffee shop Spider House opened in 1984 - closed in September 2020 due to difficulties of the COVID-19 pandemic.Lazarus Brewing Co. “I want Lazarus to be something my daughter can run for 20 years after I retire.” “Because Austin is experiencing such massive change (gentrification), businesses can get priced out of a neighborhood, just like people,” he says. He told Eater the move to the new location was spurred by the opportunity to own the building rather than lease it. Lazarus CEO and founder Christian Cryder tells Eater that the building will feel like both the first Lazarus and the I Luv Video building.Ĭryder opened Lazarus in 2016 with his family - his wife Marilyn roasts the coffee and his daughter Rebekah is the head brewer. The larger space will feature indoor and outdoor seating. Lazarus is bringing back its Patron Saint program where customers can fund the brewery and receive a glass that comes with free beer for life. Lazarus will also brew beer out of the new location, which has more space to allow for more experimentation. In addition to tacos and tortas, look for enchiladas, fire-roasted meats, and more. The new location of Lazarus will serve much of the same menu as the first location, plus some new larger dishes. This new Lazarus will open at 4803 Airport Boulevard in the North Loop neighborhood on Friday, November 17. ![]() East Sixth Street’s coffee, tacos, and brewery restaurant Lazarus Brewing is opening a second location on Airport Boulevard, taking over the former I Luv Video space. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |